Clearview Dentistry Austin
Dr. Sarah Chen, DDS
A patient-focused dental practice ready to grow beyond referrals with anxiety-friendly care as their differentiator. Dr. Chen had built a loyal patient base over 10 years, but growth had stalled at 12 new patients per month.
Experience the Website
Interact with the live mockup below. Click around, chat with the AI assistant, and see how the site converts visitors into customers.
Gentle Care for Your
Whole Family
Austin's trusted choice for anxiety-friendly dentistry since 2012. Sedation available for nervous patients.
New Patient Special: $99
Includes exam, X-rays & cleaning
Our Services
Comprehensive care for every smile
General Dentistry
Checkups & cleanings
Cosmetic Dentistry
Smile makeovers
Invisalign
Clear aligners
Pediatric
Care for little ones
Emergency Care
Same-day available
Whitening
Brighten your smile
Why Choose Clearview?
Gentle Care
Anxiety-free approach
Family Friendly
All ages welcome
Insurance Accepted
Most plans welcome
Flexible Hours
Saturday available
Meet Dr. Sarah Chen
Dr. Chen has been creating beautiful smiles in Austin since 2012. She specializes in anxiety-free dentistry and believes everyone deserves to feel comfortable in the dental chair.
What Our Patients Say
Jennifer M.
"I used to dread the dentist. Now I actually look forward to my visits!"
Robert T.
"Dr. Chen and her team made my kids feel so comfortable."
Patricia L.
"The best dental experience I've had in 40 years."
The Journey
From initial discovery to successful launch, here's how we transformed Clearview Dentistry Austin's online presence.
Discovery
Understanding the challenge
- Website designed by a friend in 2015: clinical, cold, and forgettable
- Only 12 new patients per month, almost entirely from word-of-mouth referrals
- No online booking: 40% of calls came during unstaffed lunch hour
- 17% no-show rate costing approximately $3,400/month in lost revenue
- Anxious patients (their specialty) avoid phone calls and need low-friction booking
Requirements
Defining success metrics
- Warm, calming design that reduces anxiety before patients arrive
- Mobile-first experience (68% of traffic was mobile)
- 24/7 online booking with real-time availability sync to Dentrix
- AI chat for after-hours inquiries with sedation-aware responses
- Automated review requests post-appointment for reputation building
Build
Implementation details
- Week 1: Patient journey mapping, competitive audit, calming color palette exploration
- Week 2: UI design with rounded corners, warm imagery, anxiety-reducing copy
- Week 3: Dentrix integration for real-time scheduling, AI chat training on dental anxiety
- Week 4: Testing with actual anxious patients, soft launch, team training
Launch
Going live
- Timed launch for back-to-school season when parents book dental checkups
- 89% of appointment requests came through website vs phone on day one
- Staff reported patients arriving already feeling calm from website experience
- Automated text reminders reduced no-shows from 17% to 4% within 30 days
- New patient count hit 47/month by month three, nearly 4x previous rate
The Results
Real numbers that prove the impact of our partnership.
"Patients tell me they felt calm just looking at our website. The biggest surprise? Online booking was huge for anxious patients who dread making phone calls. We've grown more in 6 months than in the previous 3 years."
Dr. Sarah Chen
Owner, Clearview Dentistry Austin
Ready for Results Like These?
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